2025 “LA REINE” – 1 Of 3 CONCEPT - Handcrafted by ROYAL CUSTOMS in Dubai (Since 2009)

For over 16 years, Royal Customs has been handcrafting automotive masterpieces for the world's crème de la crème, Presidential Fleets & Billionaires of the world. Under the vision of Sam Solh, CEO & Designer, each creation is realised as a luxurious One-of-Three Concept — brought to life only three times, never repeated — in honour of true and enduring exclusivity. WHY LA REINE ? La Reine firmly stands out as a high-end family friendly concept that retains its classy executive attributes, where the Cashmere Cream Italian Nappa leather holds out beautifully against the wear & tear of a daily school car for kids. On the other hand, the genuine Madrone Burl wood accents elevate the contrast between the monotone Cashmere Cream, keeping this concept inline with a harmonious blend of luxury and professionalism. Its hidden entertainment features prove to be a smart solution for families to send their kids to school in the morning, executives that wish to conduct meetings during the day, and the luxury of unwinding to a fun night. INTERNATIONAL WARRANTY COVERAGE - 2 Years - GARGASH - Dubai Mercedes Dealer - 2 Years - EMC - Abu Dhabi Mercedes Dealer - 5 Years - ROYAL CUSTOMS - Mercedes Partner SAM SOLH’S SIGNATURE OPTIONS - Royal Customs Thermotronic Climate System (RCT-1000), a meticulously engineered five-stage system, delivering a cooling experience as low as –10°C with serene precision - Sam Solh’s Signature Vertical Blackout Shutters descend in silence, enveloping the cabin in complete darkness — a sanctuary for truly undisturbed sleep - Sam Solh’s Genuine Wood Package - hand-sculpted from genuine Madrone Burl, an exotic hardwood selected for its natural beauty, depth, and unmistakable lustre. - Sam Solh’s Secret Nespresso Package, featuring an original Nespresso machine, four fine ceramic cups with matching plates, and a curated selection of condiments - Sam Solh’s tailored Royal Customs Smart System, seamlessly integrated across a 7” command centre display,— an intuitive interface crafted for effortless control - Our signature standing wireless telephone chargers, powering up your device while in effortless use - Royal Customs 8.1 Digital Sound System, engineered for immersive purity — enveloping the cabin in rich, concert-grade acoustics. - Royal Customs proprietary 18ct gold cup holder for each seat - Royal Customs brand – exclusive 1” Black Comfort Foam for all seats - Royal Customs In-House Easy Entry / Exit system for the 2 visitor seats - Our Signature Presidential-grade Handsfree Intercom System - Royal Customs Plaque of Authenticity - beautifully engraved with your name and vehicle title, a discreet testament to provenance, identity, and one-of-three craftsmanship EXTERIOR - Maybach Exterior Body Kit & the La Reine Front Grill - 20” La Reine Rims & Tires - Royal Customs Spirit & La Reine emblems for the complete exterior FRONT CABIN - Driver and passenger seats upholstered in Italian Nappa Leather - Each seat features our signature headrest poofs, finely embroidered with the Royal Customs emblem - A quick-cooling 10.5-litre fridge discreetly positioned between the front seats - Rear-view mirror and camera system for enhanced driver visibility and ease VIP SEATING - Handcrafted with Italian Nappa Leather, and finished in the exquisite Cashmere Cream tone - Two Visitor Seats featuring the Royal Customs Signature Easy Entry & Exit System - Two King Seats with full recline, massage capabilities, and integrated leg rests - All four seats glide in silence, fully electric and exquisitely detailed with Midnight Sapphire piping - Both King Seats are complemented by our Signature headrest poofs, elegantly embroidered with the Royal Customs emblem VIP CABIN & ENTERTAINMENT - Our Privacy Suite with an electric partition for complete seclusion - Alcantara Suede ceiling adorned with star lights, fully controlled via our Signature touch panel - Vertically deployed 43” Samsung 4K Smart TV - 5G Modem for uninterrupted internet connectivity - PlayStation 5 console discreetly hidden in the front cabin - Discreetly revealed bar with two bottles and four Villeroy & Boch crystal shot glasses - Two Automatic solid wood Tables, gracefully deployed in exotic Madrone Burl wood, offering an elegant surface for dining or working - HDMI, USB, and USB-C ports for seamless connectivity - Customisable ambient mood lighting throughout the VIP cabin - Twin Skylights for natural illumination and effortless reading - Dual 220V power sockets, seamlessly integrated - A concealed drawer beneath the Visitor 1 Seat, housing four Villeroy & Boch crystal tumblers - A discreet drawer beneath the Visitor 2 Seat, housing two PlayStation 5 Dual Sense controllers and a charging station We invite you to explore our Concept Vehicles at the Royal Customs Design Lounge, nestled within Al Khayat Art Avenue, Dubai — where true luxury is not merely observed, but intimately experienced.