Introduction to event based analytics

**Outline:** \* The key differences between event based analytics (Google analytics, Amplitude, Mixpanel) and traditional data analytics \* An example of the infrastructure of a project that uses event based analytics using Amplitude (gathering events from the website, CRM, client app etc). \* Examples of dashboards, queries and reports that can be made with these tools and how they complement those of traditional data analytics \* Lastly, review how segments of users are synchronized to a marketing automation platform and how the feedback loop is maintained **Target audience:** \* Product and data professionals who would like to learn about event based analytics and see if and how it can be combined with their work. **Language: English** **About the lecturer:** My name is Avi Lior, I'm a veteran product consultant, specializing in data analysis and marketing. Through my work with global Fintech and Gaming B2C companies over the years, I'm always passionate about learning the unique requirements and characteristics of each company and help it find the right technological and operational solutions [https://www.linkedin.com/in/alior/](https://www.linkedin.com/in/alior/)