Product Sense: How Great PMs Think

This introductory workshop will help participants build the most fundamental skill of a Product Manager, Product Sense, the ability to understand user problems, frame decisions, and design meaningful product outcomes. **Understanding Product Sense** * What “product sense” really means * How great PMs think: insight, intuition & structured reasoning * User-centered problem framing **Problem Discovery & Problem Framing** * Identifying unmet needs vs surface-level requests * Crafting strong problem statements * First-principles thinking for PMs **Evaluating & Prioritizing Opportunities** * Characteristics of a good product opportunity * Feasibility, viability, user value filters * How to back your decision with evidence **KeyTakeAways** * How to articulate your reasoning * Understand the foundations of product sense and customer insight * Learn how to identify real problems and not jump to solutions * Know how to frame strong user problem statements * Apply structured PM thinking to ambiguous product challenges **Exercise 1: Product Breakdown** **Exercise 2: Craft a Problem Statement**