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Execute e-commerce business strategies to achieve sales targets and growth plans; Manage annual online profit and loss (P&L), controlling revenue, costs, and profitability; Responsible for product planning, pricing, listing, and inventory management to ensure alignment with brand positioning; Plan digital marketing campaigns (advertising, SEO, platform promotions, etc.) to increase traffic and sales conversion; Monitor key metrics including sales, traffic, and conversion rates, provide regular reports and propose improvement plans; Maintain relationships with platforms (Noon, Amazon, etc.) and secure promotional resources and exposure.
