Dubizzle
Digital Marketing Specialist (SEO Paid Ads)

Sheikh Zayed - 15A St - القوز - دبي - United Arab Emirates
Job Description
We are hiring a Digital Marketing Specialist to manage SEO and Paid Advertising campaigns across multiple channels. The role requires proven experience in social media paid ads, Google Ads, and multi-platform campaign optimization with a strong focus on ROI.
Key Responsibilities – SEO
Perform on-page SEO: keyword research, content optimization, meta tags, and site structure.
Manage off-page SEO: backlinks, digital PR, and citations.
Improve technical SEO: site speed, indexing, mobile optimization.
Optimize Local SEO: Google Business Profile, Maps listings.
Conduct competitor analysis and monitor search rankings.
Key Responsibilities – Paid Advertising
Plan and execute Google Ads campaigns (Search, Display, Shopping).
Manage Bing Ads campaigns.
Run Paid Social Media Ads:
Meta Ads (Facebook & Instagram)
TikTok Ads
LinkedIn Ads
Snapchat Ads
Twitter/X Ads
Pinterest Ads
YouTube Ads
Launch and optimize retargeting campaigns, programmatic ads, and native advertising (Taboola, Outbrain).
Taboola = a native advertising platform that places “recommended content” at the bottom of online articles, driving traffic and leads in a content-style format.
Monitor ad budgets, optimize performance, and maximize ROI.
Create reports on KPIs, conversions, and campaign success.
Requirements (Emphasis on Paid Ads)
Proven track record in Paid Media campaigns: Google Ads + multiple Social Media Ads platforms (Meta, TikTok, LinkedIn, YouTube, etc.).
Strong skills in ad optimization, targeting, audience segmentation, and ROI management.
Hands-on experience with analytics & tracking tools (Google Analytics, Tag Manager, Ads Manager, etc.).
Ability to manage medium-to-large advertising budgets effectively across platforms.
Knowledge of SEO fundamentals (on-page, off-page, technical, local SEO) is a strong plus.
Up-to-date with the latest digital marketing & paid advertising trends.
Strong analytical, problem-solving, and communication skills.
Negotiable Salary