Data Analyst – Contractor   Can be based in Dubai or UK – remote   At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals, and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design, and technology together to arrive at solutions that set the bar higher for everyone.  We use these values to fuel superior results:  Lock arms  We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.  Show hustle  We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves, and find ways to execute the exceptional.  Embrace change  From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.  Elevate empathy  We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.  Never settle  We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.    But enough about us. Let’s talk about you.  We’re looking for a Data Analyst who brings precision, curiosity, and a problem-solving mindset to every engagement. You’ll be instrumental in surfacing insights that fuel our digital experiences — and guide our clients toward smarter, data-backed decisions.  What you’ll be doing:  Gather, clean, and interpret large volumes of data across web, campaign, and product analytics  Develop dashboards and reports using Power BI, GA4, and Looker Studio  Work closely with stakeholders to identify performance trends and opportunities across digital platforms  Implement and manage Google Tag Manager (GTM) and DataLayer structures to ensure robust data collection  Collaborate with strategy, design, and tech teams to measure the effectiveness of digital experiences  Translate complex datasets into clear and actionable insights for internal and external stakeholders  Continuously improve tracking accuracy, analytics workflows, and campaign tagging processes  What you bring to the table:  2–4 years of experience in a data analyst or digital analytics role  Proficiency in Google Analytics (GA4), GTM, Power BI, and strong Excel/Sheets knowledge  Experience working with websites and CMS platforms, with an understanding of front-end code (HTML, CSS, JS) a plus  Hands-on experience building and managing GTM containers and custom DataLayers  Experience with ad tracking, media performance analysis, and optimization (DV360, Meta Ads, Google Ads)  Strong communication skills and the ability to explain complex findings in simple terms  Detail-oriented, curious, and comfortable managing multiple tasks in a fast-paced environment  Bonus: Familiarity with SQL, Python scripting for automation, or experience developing dashboards for marketing teams