Registration only through the link provided! Zoom link will be sent to registrants: [https://bizlive.co.il/event/83169/?ref=meetup](https://bizlive.co.il/event/83169/?ref=meetup) In this lecture, I will take you on a journey through the story of Chipotle – a fast-food brand that became a global culinary legend. We'll uncover how every detail – from the logo to the wrapping paper – tells the same consistent, unified story, creating customers, loyalty, and exposure, even without massive advertising budgets. If you have a great restaurant but feel it's not standing out enough, if the food speaks – but the brand stays silent – this lecture is exactly for you. For anyone who needs their place to speak for itself – this is your lecture: restaurant owners, chefs, culinary consultants, food stalls, and anyone who wants to turn their venue into a place everyone remembers. You'll leave with a clear understanding of what smart branding looks like in practice, how to create a focused, precise story for your business, and how even a small restaurant can project the strength of a global brand – without a million dollars. And most importantly? I live this field. Food, branding, and culinary culture are part of my everyday life – I study, research, and guide business owners on their path to turning their unique story into a brand impossible to ignore. Join me!