AI in Action: How to use GenAI to accelerate Product Discovery

AI is rewriting the rules of product discovery. From uncovering problems to sparking bold ideas, GenAI is turning research and ideation into faster, smarter cycles. In this session, we’ll explore The AI-First Discovery Playbook with practical frameworks to embed AI without losing human intuition, and hands-on experiments using live prompts to create personas, map jobs-to-be-done, and size opportunities on the spot. We’ll break down the do’s, don’ts, and guardrails of working with AI, share real-world case studies of wins and pitfalls, and take a cohort lens to balance speed with empathy and long-term value **Key Takeaways:** * How to use GenAI as a co-pilot for user research, ideation, and validation * 2–3 practical frameworks to integrate AI into discovery without losing customer insight * A toolkit of prompt patterns to accelerate hypothesis testing * Common traps to avoid while blending AI insights with real-world data * ​Confidence to bring AI into your own discovery process the next day **Pre-requisites:** * Familiarity with product discovery basics (example-user interviews, JTBD, problem framing) * Curiosity to experiment with AI tools (no deep technical knowledge required) * A laptop/phone for quick interactive exercises