Negotiable Salary
Lifco International
X8V5+24 Dubai - United Arab Emirates
Van Operations Manager (Sales) – FMCG (Food Distribution) About the Role We are looking for an experienced and results-driven Van Operations Manager (Sales) to oversee our van sales operations within the FMCG (Food) sector. The ideal candidate will be responsible for managing van sales teams, optimizing route-to-market (RTM) strategies, and driving revenue growth while ensuring smooth day-to-day distribution and customer service. Key Responsibilities • Lead and manage a team of van sales representatives and drivers to achieve daily, monthly, and annual sales targets. • Develop and optimize route-to-market strategies to maximize coverage, efficiency, and profitability. • Monitor van sales performance (volume, revenue, margin, and distribution KPIs) and implement corrective actions when required. • Ensure execution of promotions, new launches, visibility drives, and product activations through van sales channels. • Train, coach, and motivate van sales staff to improve selling skills, customer service, and overall productivity. • Manage stock planning for van operations, ensuring accurate loading, replenishment, and returns. • Coordinate with supply chain, warehouse, and logistics teams to ensure product availability and timely deliveries. • Conduct market visits to monitor in-field execution, gather customer feedback, and assess competitive activity. • Prepare and analyze sales reports, providing insights and recommendations to management. • Maintain compliance with company policies, health & safety standards, and food handling requirements. • Drive operational efficiency while controlling costs and maintaining high levels of customer satisfaction. Qualifications & Requirements • Bachelor’s degree in Business, Sales, or Supply Chain (preferred). • 5+ years of experience in van sales/operations within FMCG (Food/Beverage), with at least 2 years in a supervisory or managerial role. • Proven track record of achieving sales targets and managing large sales teams. • Strong knowledge of van sales systems, RTM models, and FMCG distribution dynamics. • Excellent leadership, negotiation, and communication skills. • Analytical and commercially minded, with strong problem-solving abilities. • Proficiency in MS Office and ERP/van sales automation systems. • Valid UAE driving license preferred.