AED 12,000-19,999/month
UPAY GLOBAL PAYMENT SERVICES PROVIDER CO. L.L.C
14 17 Street - Za'abeel - Za'abeel 2 - Dubai - United Arab Emirates
「Key Responsibilities」 1. User Lifecycle Optimization. Design and optimize the full user conversion funnel from Registration → Activation → First Top-Up → Repeat Purchase Analyze user behavior and data to develop phase-based conversion strategies and implement them effectively 2. Activation & Engagement Campaigns. Plan and launch activation campaigns (e.g., newbie tasks, cashback incentives, time-limited missions) Develop user segmentation models (e.g., dormant, low-activity, non-paying users) and tailor activation strategies accordingly 3. Retention & Experience Improvement. Analyze user churn data and collaborate with product and customer service teams to enhance user experience Build a retention monitoring system, improve Day-7 / Day-30 retention, and strengthen platform stickiness 4. Data-Driven Growth Management. Assist in building user growth dashboards, track behavioral data, and funnel metrics Regularly generate actionable insights and lead optimization initiatives across departments. 5. Cross-Functional Growth Collaboration. Work closely with Product, Marketing, Business, Data, and Customer Support teams to form a unified growth force Lead and execute key growth initiatives, such as product onboarding, referral programs, channel-specific strategies, etc. 「Requirements」 · 3+ years of experience in user growth operations, product operations, or data-driven marketing. · Solid understanding of growth frameworks (e.g., AARRR model) and conversion funnel metrics. · Proficient in data analysis tools (Excel, Looker, DataStudio, or similar platforms). · Experience in designing user incentives and engagement campaigns. · Strong project management and cross-team coordination skills. · Background in fintech / crypto / digital cards / e-commerce / digital education is a plus. · Good command of English, capable of handling day-to-day communication and reporting. · Must be willing to work on-site in Dubai, able to adapt to a fast-paced, result-driven environment.