Negotiable Salary
Confidential
Sheikh Zayed - 15A St - القوز - دبي - United Arab Emirates
Job Description We are hiring a Digital Marketing Specialist to manage SEO and Paid Advertising campaigns across multiple channels. The role requires proven experience in social media paid ads, Google Ads, and multi-platform campaign optimization with a strong focus on ROI. Key Responsibilities – SEO Perform on-page SEO: keyword research, content optimization, meta tags, and site structure. Manage off-page SEO: backlinks, digital PR, and citations. Improve technical SEO: site speed, indexing, mobile optimization. Optimize Local SEO: Google Business Profile, Maps listings. Conduct competitor analysis and monitor search rankings. Key Responsibilities – Paid Advertising Plan and execute Google Ads campaigns (Search, Display, Shopping). Manage Bing Ads campaigns. Run Paid Social Media Ads: Meta Ads (Facebook & Instagram) TikTok Ads LinkedIn Ads Snapchat Ads Twitter/X Ads Pinterest Ads YouTube Ads Launch and optimize retargeting campaigns, programmatic ads, and native advertising (Taboola, Outbrain). Taboola = a native advertising platform that places “recommended content” at the bottom of online articles, driving traffic and leads in a content-style format. Monitor ad budgets, optimize performance, and maximize ROI. Create reports on KPIs, conversions, and campaign success. Requirements (Emphasis on Paid Ads) Proven track record in Paid Media campaigns: Google Ads + multiple Social Media Ads platforms (Meta, TikTok, LinkedIn, YouTube, etc.). Strong skills in ad optimization, targeting, audience segmentation, and ROI management. Hands-on experience with analytics & tracking tools (Google Analytics, Tag Manager, Ads Manager, etc.). Ability to manage medium-to-large advertising budgets effectively across platforms. Knowledge of SEO fundamentals (on-page, off-page, technical, local SEO) is a strong plus. Up-to-date with the latest digital marketing & paid advertising trends. Strong analytical, problem-solving, and communication skills.