How to Prepare a $5M ARR GTM for Your Startup

## About This Event Are you building a startup and aiming to raise capital? Investors don’t just want ideas — they want to see how you’ll scale to serious revenue. In this bootcamp session, we’ll show you how to design a **Go-To-Market (GTM) strategy** that can take your startup to **$5M Annual Recurring Revenue (ARR)** — a milestone that gets VCs to lean in. ## What You’ll Learn * How to break down $5M ARR into realistic customer & pricing goals. * Identifying your **ideal customer profile (ICP)** and beachhead market. * Building a channel mix that evolves from early traction to scale. * Crafting pricing, retention, and upsell strategies to accelerate ARR. * The investor’s lens: why GTM is the slide that makes or breaks a pitch. ## Who Should Attend * **Pre-seed and seed-stage founders** in SaaS, EdTech, FinTech, or tech-enabled businesses. * Startups preparing to pitch VCs or accelerators. * Founders serious about scaling revenue, not just building product. ## Session Outcomes By the end of this workshop, you will have:A clear breakdown of what $5M ARR means for your startup.A defined ICP and early GTM strategy.A **one-page GTM roadmap** you can use in investor decks.