Digital Marketing Manager

🚀About Uplift Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends. ⭐About Our Client Join a forward-thinking technology company shaping the future of workstations and commercial hardware solutions. We are looking for a talented Digital Marketing Manager for our client's growing team. About the Role: The Digital Marketing Manager position is responsible for developing and executing data-driven digital marketing strategies to promote the company's consumer and tech commercial products and services.  The role leads campaigns across paid, owned, and earned channels – including social media, email, SEO/SEM, and performance marketing – to maximize engagement, conversions, and ROI. Requirements Job Responsibilities Digital Marketing Strategy & Campaign Management Develop and implement omnichannel digital marketing strategies for Gaming products, AI workstations, and Notebooks and tech services. Manage paid media campaigns (Google Ads, Meta, TikTok, programmatic, etc.) to drive user acquisition, retention, and monetization. Optimize SEO/SEM to create on-demand and push promotions. Optimize affiliate marketing, and influencer collaborations to expand reach by leveraging their brand for the company and product promotions. Analyze market trends and competitor strategies to identify growth opportunities. Content & Social Media Oversee social media strategy (Twitter, Instagram, YouTube, Twitch, Discord, etc.) to engage gaming communities and commercial customers. Collaborate with creative teams to produce high-impact content (trailers, gameplay clips, live streams, blogs) to attract and engage consumers and B2B customers. Understand and re-use digital customer data and optimize the best performing targeting for digital ads. Performance Analytics & Optimization Track KPIs (CTR, CAC, LTV, ROAS, CR) using tools like Google Analytics, Adjust, or Tableau Digital Marketing Strategy & Campaign Management Develop and implement omnichannel digital marketing strategies for Gaming products, AI workstations, and Notebooks and tech services. Manage paid media campaigns (Google Ads, Meta, TikTok, programmatic, etc.) to drive user acquisition, retention, and monetization. Optimize SEO/SEM to create on demand and push promotions. Optimize affiliate marketing, and influencer collaborations to expand reach by leveraging their brand for the company and product promotions. Analyze market trends and competitor strategies to identify growth opportunities. Content & Social Media Oversee social media strategy (Twitter, Instagram, YouTube, Twitch, Discord, etc.) to engage gaming communities and commercial customers. Collaborate with creative teams to produce high-impact content (trailers, gameplay clips, live streams, blogs) to attract and engage consumers and B2B customers. Understand and re-use digital customer data and optimize the best performing targeting for digital ads. Performance Analytics & Optimization Track KPIs (CTR, CAC, LTV, ROAS, CR) using tools like Google Analytics, Adjust, or Tableau. A/B test ad creatives, landing pages, and messaging to improve conversion rates. Report on campaign performance and adjust strategies based on data insights. Community & CRM Optimize company website to increase visibility on google. Manage email/SMS marketing automation (e.g., customer journeys, re-engagement campaigns). Foster community engagement through Discord, Reddit, and forums. Work with PR and customer support to maintain brand reputation. Team Leadership & Talent Development Build, mentor, and lead a high-performing team of performance marketing, SEO and CRO professionals. Foster a culture of innovation, accountability, collaboration and inclusivity, aligning with the company’s core values. Conduct performance reviews and implement professional development programs for the Digital Marketing Team. Preferred Qualifications B.A. in Marketing, Business Administration, or related field. 5+ years in digital marketing, preferably in gaming, tech, or entertainment. Experience with AI-driven marketing tools (such as HubSpot, ChatGPT, or Semrush) to optimize campaign performance, automate workflows, and enhance data-driven decision-making. Experience with UA (User Acquisition) strategies. Knowledge of programmatic advertising or gaming platforms (Steam, Epic Store, etc.). Basic design/video editing skills (Canva, Adobe Suite). Knowledge with AI tools related to designing. Proficiency in Google Ads, Meta Ads Manager, TikTok Ads, etc. Knowledge of CRM (HubSpot, Mailchimp), analytics (Google Analytics, Looker), and CMS tools. Familiarity with ASO (App Store Optimization) is a plus. Creative with strong analytical skills. Ability to thrive in a fast-paced environment. Benefits Why Join? You’ll be part of a dynamic, innovation-driven environment, working on impactful AI and commercial technology solutions, collaborating with high-performing teams, and engaging directly with customers to drive technical success. Uplift’s Commitment to Diversity and Inclusion At Uplift, we are committed to fair and equal experience for all employees and applicants, supporting the principles of Equal Opportunity Employment. We value the diverse talents and perspectives of individuals from all backgrounds, including minorities, women, and people with disabilities. We focus on creating opportunities for growth and advancement based on each person’s qualifications and performance. We are passionate about uplifting people's lives and fostering an inclusive environment where everyone is valued, regardless of race, religion, color, national origin, citizenship status, sex, sexual orientation, gender identity and expression, genetic information, marital status, age, or disability. At Uplift, everyone is welcome.