Description

Execute tests٫ collect and analyze data and results٫ identify trends and insights in order to achieve maximum ROI in paid search campaigns Track٫ report٫ and analyze website analytics and PPC initiatives and campaigns Carefully manage budgets for campaigns٫ remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise. Optimize copy and landing pages for search engine marketing Continually perform keyword discovery٫ expansion٫ and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Conceptualize and execute link building strategy Ensure newly developed code meets SEO best practices by working with the development team Drive SEO in content creation and programming by collaborating with editorial and marketing teams Search for opportunities to optimize website architecture٫ content٫ linking and other factors in the interest of improving SEO positions for target keywords.