Digital Marketing AI-Driven Specialist – Leading Real Estate Brokerage (Dubai)

We are a premier Dubai-based real estate brokerage firm, renowned for our expertise in luxury residential, commercial, off-plan, and investment properties. As Dubai's real estate market continues to thrive in 2025—with robust growth fueled by demographic expansion, pro-growth reforms, and sustained investor demand—we seek an innovative Digital Marketing AI-Driven Specialist to pioneer our marketing strategies. This role harnesses cutting-edge AI technologies to address current challenges such as oversupply (with over 42,000 residential units expected in 2025 and 182,000-210,000 in 2025-2026) and potential price corrections (possibly 5-10% drops), while embracing future trends like sustainable developments, PropTech integration, smart homes, virtual reality (VR) and augmented reality (AR) experiences, metaverse property showcases, blockchain for transactions, and AI-powered personalization for diverse buyers including expats and high-net-worth individuals. In this full-stack, AI-centric position, you'll propel lead generation and property marketing across platforms like TikTok, Meta, Snapchat, Google Ads, and Dubai-specific portals (e.g., Bayut, Property Finder). Your AI expertise will optimize campaigns for high-demand segments amid rising prices (up 20% in residential sales in recent figures) and decelerating rental growth (to 8.5% in May 2025), positioning our brokerage at the forefront of PropTech innovations like AI-driven valuations, predictive market analytics, and smart home integrations. Key Responsibilities Plan, launch, and optimize AI-enhanced paid ads on TikTok, Meta, Snapchat, and Google Ads for property listings and lead generation, targeting emerging trends like sustainable and off-plan projects. Monitor, analyze, and report performance using AI-powered tools like Google Analytics, Data Studio, and predictive CRM dashboards to forecast market shifts, such as oversupply impacts or demand surges in smart home segments. Design and generate AI-assisted creative assets, including real estate brochures, flyers, social media posts, video reels, virtual tours, animated property visualizations, and metaverse experiences to leverage future trends in VR/AR and digital twins. Develop and manage AI-driven email marketing and drip campaigns (via Mailchimp, Brevo, ActiveCampaign) tailored for investors and buyers, incorporating personalization algorithms for enhanced engagement. Conduct AI-optimized SEO and keyword research to boost rankings for Dubai-specific searches (e.g., "sustainable smart homes Dubai 2025"), integrating PropTech for predictive visibility amid increasing competition. Leverage advanced AI tools to scale campaigns, generate content, automate workflows, and enable predictive analytics, focusing on personalization to counter challenges like economic fluctuations and supply-demand imbalances. Create AI-driven chatbots, WhatsApp automations, virtual influencers, and smart assistants for lead nurturing and customer engagement, aligning with trends in automated client interactions and real-time property matching. Perform A/B testing, ROI optimization, and AI-based scenario modeling to adapt to future challenges like global uncertainties and evolving buyer preferences in a tech-forward market. Requirements Skills: Proven hands-on experience in full-stack digital marketing, including paid ads management in Dubai's real estate sector; advanced analytical skills for AI-driven data interpretation and trend forecasting; proficiency in creative design and automation; excellent English communication with Arabic as a plus for local market nuances. Knowledge: In-depth understanding of Dubai's real estate ecosystem, including current trends (e.g., steady price rises in H1 2025 at AED 1,100-1,400 per sq ft, off-plan growth, high rental yields of 8-9%, industrial expansion) and challenges (e.g., potential oversupply leading to price falls, global resilience); expertise in future directions like sustainable projects, PropTech adoption, AI in smart homes and valuations, VR/AR for immersive experiences, blockchain transparency, and data-driven personalization for investors. Expertise in AI Tools: Demonstrated proficiency in a comprehensive suite of AI tools to address all facets of the Dubai real estate market, from current dynamics to future innovations: Content Generation & Personalization: Jasper AI, ChatGPT for SEO-optimized property descriptions and personalized emails; Epique for real estate-specific content and bios. Video & Animation: Synthesia, HeyGen for AI video generation and virtual influencers; Runway ML, Kling AI for motion graphics, animated tours, and VR/AR integrations. Text-to-Speech & Audio: ElevenLabs, Murf.ai, Speechify for multilingual voiceovers (English/Arabic) in property reels, podcasts, and smart assistants. Image & Brochure Generation: MidJourney, Virtual Staging AI for virtual property staging and smart home visualizations; Canva AI, Venngage AI for brochure and flyer creation. Marketing Automation & Analytics: Zapier, Ylopo for AI-powered lead conversion and predictive ads; Semrush AI, Smartly.io for SEO, ad optimization, A/B testing, and market forecasting. Advanced PropTech Integration: Restb.ai for image analysis and SEO; OpusClip for short video clips; Narrato AI for tailored brochures; Argil for AI influencers; additional tools like AI valuation platforms (e.g., for ROI predictions) and blockchain integrators to target trends in sustainable developments and digital transactions. Preferred Skills Video editing expertise (Premiere Pro, After Effects) integrated with AI for immersive property tours and metaverse showcases. Experience with WordPress, real estate websites, IDX integrations, and emerging PropTech like blockchain for secure, transparent dealings. Strong budget management for AI-optimized ad campaigns, with a focus on ROI in volatile markets. Knowledge of global trends influencing Dubai, such as sustainability certifications, AI-driven smart cities, and predictive analytics for buyer behavior. Join us to pioneer AI-driven marketing in one of the world's most innovative real estate markets. Apply now with your resume and a portfolio showcasing AI-powered campaigns! Whatspp +971551045207 to fix google meet appointment for online interview.