AED 6,000-7,999/month
Global Hair Centre Poly Clinic
17 24A St - Jumeirah - Jumeirah 2 - Dubai - United Arab Emirates
A social media buyer's responsibilities include researching target audiences, strategizing and selecting appropriate media platforms, negotiating ad rates and placements, managing and optimizing ad campaigns, and analyzing performance data to ensure campaigns meet client goals and achieve a high return on investment (ROI). They are responsible for everything from initial planning and budget management to monitoring campaign execution across various digital channels like social media, websites, and search engines. Key Responsibilities Audience & Platform Research: Identifying and understanding the client's target audience and then researching and selecting the most suitable social media platforms and other digital channels to reach them. Strategic Planning: Developing media buying strategies and media plans that align with campaign objectives and budgets. Negotiation and Placement: Negotiating with media outlets and sales teams to secure the best prices, quality placements, and ad slots. Budget Management: Overseeing and managing the overall budget for paid media campaigns and ensuring efficient spend. Campaign Management & Optimization: Launching and overseeing the day-to-day execution of media buys on various ad platforms, and making real-time adjustments to bidding strategies and targeting based on performance. Performance Analysis & Reporting: Tracking key performance indicators (KPIs), analyzing campaign data (like views, engagement, and conversion rates), and reporting on results to clients and internal stakeholders. Collaboration: Working closely with media planners, creative teams, and other marketing staff to develop and implement effective campaigns. Market & Trend Monitoring: Staying up-to-date with industry trends, new technologies, and competitor activities to identify new opportunities and best practices.