Social Media Specialist

Analyze market trends and consumer behavior to form trade marketing plans. Conduct regular evaluations of marketing activities and adjusted strategies based on data sources. Execute and support Distributors for in-store activations, product demos, and sampling events to enhance visibility. Measure performance of trade marketing initiatives including sales uplift and ROI. Manage trade marketing budget, ensuring efficient resource allocation. Assist in creating promotional materials to support product launches and visibility. REQUIREMENTS Preferably Female Candidates Degree in Business Admin, Marketing or Commerce Min 3-5 Years Experience in Shopper Marketing/Trade Marketing role in FMCG, preferably in UAE/GCC Experience with a UAE/GCC Distributor, FTA regulations, Dubai Municipalities will be given priority

About the Role We’re looking for a Content & Social Media Specialist to drive engagement, growth, and localization for Traze MENA’s digital presence. In this role, you’ll be responsible for managing social media platforms, creating compelling content, and optimizing website and landing page materials for both English and Arabic-speaking audiences. This is an opportunity to shape the company’s online voice, build brand awareness, and drive audience engagement through strategic content marketing. Performance Profile Your success in this role will be defined by achieving these outcomes in the first 6-12 months: Social Media Growth & Engagement Successfully launch and manage Instagram, X (Twitter), and TikTok accounts. Develop and execute a content calendar that drives engagement, brand awareness, and follower growth. Track and analyze key performance metrics, optimizing content for better reach and interaction. Website & Landing Page Optimization Ensure website content aligns with the brand, is up to date, and optimized for SEO and user engagement. Develop landing pages that enhance conversion rates and localize content for both English and Arabic audiences. High-Impact Content Creation & Localization Create and localize high-quality text, visuals, and videos tailored to GCC & MENA markets. Work closely with the Creative Manager to ensure content aligns with branding and marketing goals. Influencer & Partnership Campaign Execution Establish and manage organic and paid collaborations with influencers and industry partners. Support Introducing Brokers (IBs) and partners with customized marketing content to enhance engagement and lead generation. Brand Storytelling & Cross-Team Collaboration Align content strategies with marketing campaigns and company-wide initiatives. Support internal teams in brand storytelling, event promotions, and social media amplification. Requirements Education & Experience: Bachelor’s degree in Marketing, Journalism, Communications, or related fields. 2-4 years of experience in content creation, social media management, or digital marketing (Forex/Financial industry preferred). Proven experience managing social media platforms and content strategies for a fast-growing brand. Skills & Competencies: Strong copywriting and storytelling skills, with the ability to create engaging content in both English and Arabic. Ability to analyze social media performance and optimize content accordingly. Proficiency in content scheduling tools (e.g., Hootsuite, Buffer) and CMS platforms for website updates. Excellent communication and collaboration skills to work effectively with cross-functional teams. Familiarity with SEO best practices, influencer marketing, and social media advertising. Ability to problem-solve and adapt in a fast-paced, digital-first environment. Preferred Qualifications: Experience in the Forex, financial markets, or trading industry. Prior work in localizing content for Arabic-speaking markets. Familiarity with graphic design and video editing tools to enhance content quality. Benefits 30 days annual leave + public holidays Health and optical cover Training opportunities Gym allowance Maternity and Paternity Leave Work from anywhere – up to 30 days Bonus structure in place

Job Responsibilities: Install, repair, and maintain water supply lines, drainage systems, and plumbing fixtures. Diagnose and troubleshoot plumbing issues in residential, commercial, or industrial settings. Read and interpret blueprints and technical drawings. Test plumbing systems for leaks and ensure compliance with safety standards. Maintain plumbing tools and equipment in good working condition. Respond promptly to emergency repair requests. Duty Details: 8:30 AM - 5:30 PM Benefit: Accommodation provided Visa sponsorship Nationality: Any Location: Dubai To apply: Send your CV to: graceshi@ok.com, and please mention reference as Emirates Career

A content creator is responsible for producing engaging material across various digital and traditional platforms, with their duties including content planning, creation (writing, video editing, graphic design), distribution, audience engagement, and analytics tracking to ensure consistent brand messaging and campaign objectives are met. Key Responsibilities Content Strategy & Planning: Developing a strategy for content creation and distribution, which involves planning content calendars and aligning with marketing goals. Content Creation: Producing diverse content formats, such as blog posts, articles, scripts, videos, graphics, and images, for different platforms. Editing & Refinement: Reviewing and editing content to ensure it is polished, accurate, and free of errors before distribution. Brand Consistency: Maintaining a consistent brand voice, tone, and visual identity across all created content to build brand recognition. Platform Management: Uploading and managing content on various platforms like websites, social media (Instagram, Facebook, YouTube), and email marketing tools. Audience Engagement: Interacting with the audience by responding to comments and messages to build a community. Campaign Execution: Executing paid campaigns on social media platforms like Meta Ads, including setup, targeting, and performance tracking. Analytics & Optimization: Analyzing content performance using analytics tools to identify what works well and how to improve future content and campaigns. SEO & SEM: Contributing to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to increase content visibility. Collaboration: Working with internal teams (marketing, sales) and external partners to coordinate content efforts and ensure alignment.

🚀About Uplift Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends. ⭐About Our Client Join a forward-thinking technology company shaping the future of workstations and commercial hardware solutions. We are looking for a talented Performance Marketing Specialist for their growing team. This role focuses on maximizing ROI for consumer and commercial tech products and services through managing digital marketing campaigns, analyzing data, and collaborating with cross-functional teams to ensure alignment with business objectives. Requirements Job Responsibilities Development Develop comprehensive performance marketing strategies focused on digital channels such as PPC, social media, Google, Marketplace advertising models and email marketing. Establish clear goals and key performance indicators (KPIs) for marketing campaigns to measure success and effectiveness. Digital Advertising Management Oversee the planning, execution, and optimization of paid advertising campaigns on platforms like Google Ads and Facebook Ads. Conduct A/B tests on ad creatives, landing pages, and audience segments to optimize conversion rates and ROI. Monitor and manage advertising budgets, ensuring efficient allocation of resources to maximize campaign performance. Performance Analysis: Analyze campaign performance data to derive insights about customer behavior, conversion rates, and overall marketing effectiveness. Prepare regular performance reports for stakeholders, summarizing findings and providing actionable recommendations for improvement. Conduct market research to identify trends and opportunities in the gaming hardware industry, informing campaign strategies. Cross-Functional Collaboration Collaborate with product development and sales teams to ensure marketing strategies align with product launches and messaging. Partner with creative teams to develop compelling ad content and promotional materials that resonate with the target audience. Customer Retention and Engagement Create and implement customer retention strategies that leverage data insights to encourage repeat purchases. Design and execute email marketing campaigns aimed at engaging existing customers and promoting new products or offers. Preferred Qualifications B.A. in Marketing, Business Administration, or related field. Minimum Experience & Knowledge 3+ years in performance marketing (gaming/tech hardware preferred) Expertise in Google Ads (Shopping campaigns for SKUs), Meta Ads Manager (lookalike audiences of esports fans), and GA4 with custom event tracking (e.g., "Add to Build" clicks). Experience with AI-driven marketing tools (such as HubSpot, ChatGPT, or Semrush) to optimize campaign performance, automate workflows, and enhance data-driven decision-making. Experience in using marketing automation tools to streamline processes and enhance targeting. Knowledge of programmatic advertising or gaming platforms (Steam, Epic Store, etc.). Skills: Analytical Skills: Proficient in analyzing data to assess campaign performance and derive actionable insights. Content Creation: Ability to collaborate with creative teams to develop compelling ad copy, visuals, and promotional materials that resonate with the gaming audience; understanding of customer personas and the ability to tailor messaging to different segments. Project Management: Strong organizational skills to manage multiple campaigns and deadlines effectively and ability to coordinate with cross-functional teams to ensure alignment on marketing initiatives. Budget Management: Competence in managing marketing budgets, tracking expenditures, and optimizing spend for maximum ROI with ability to forecast marketing expenses based on campaign performance and business objectives. Communication Skills: Excellent verbal and written communication skills for presenting ideas, strategies, and performance reports to stakeholders. Adaptability: Flexibility to adjust strategies based on changing market dynamics, new technologies, and customer feedback. Benefits Why Join? You’ll be part of a dynamic, innovation-driven environment, working on impactful AI and commercial technology solutions, collaborating with high-performing teams, and engaging directly with customers to drive technical success. Uplift’s Commitment to Diversity and Inclusion At Uplift, we are committed to fair and equal experience for all employees and applicants, supporting the principles of Equal Opportunity Employment. We value the diverse talents and perspectives of individuals from all backgrounds, including minorities, women, and people with disabilities. We focus on creating opportunities for growth and advancement based on each person’s qualifications and performance. We are passionate about uplifting people's lives and fostering an inclusive environment where everyone is valued, regardless of race, religion, color, national origin, citizenship status, sex, sexual orientation, gender identity and expression, genetic information, marital status, age, or disability. At Uplift, everyone is welcome.

Job Responsibilities: Lay bricks, blocks, and stones to construct or repair walls, floors, and structures. Mix and apply mortar, cement, plaster, or concrete. Interpret construction drawings and measurements. Ensure accuracy, durability, and finish of masonry work. Maintain tools and follow safety procedures on site. -Minimum 2 years experience needed -Indian/ Nepali nationalities Accommodation, medical, Visa provided by company Duty: 9 Hours/ Day, 6 days/ week To apply: Send your CV to: graceshi@ok.com, and please mention reference as Emirates Career