AED 6,000-7,999/month
Global Hair Centre Poly Clinic
17 24A St - Jumeirah - Jumeirah 2 - Dubai - United Arab Emirates
Google Ads specialists manage paid ad campaigns for higher visibility and conversions, handling tasks like keyword research, ad creation, bid management, and campaign analysis to maximize ROI. SEO specialists focus on organic growth, responsibilities including on-page and technical optimization, link building, content development, and data analysis to improve search engine rankings and website traffic. Both roles require collaboration with marketing and content teams, budget management, and staying updated on industry trends and algorithm changes to meet business objectives. Google Ads Specialist Responsibilities Campaign Management: Create, implement, and manage Google Ads campaigns to meet marketing goals. Keyword Research: Identify and research high-converting keywords to target the right audience. Ad Creation: Develop compelling ad copy, visuals, and landing pages to attract clicks and conversions. Bid and Budget Management: Set and adjust bids, manage campaign budgets, and allocate funds efficiently. Performance Analysis: Monitor key performance metrics, analyze campaign data, and generate reports to track progress. A/B Testing: Perform A/B tests on ads and landing pages to improve performance and click-through rates. Trend Monitoring: Stay informed about new Google Ads features, tools, and industry best practices. Collaboration: Work with marketing teams to align ad strategies with broader campaigns and objectives. SEO Specialist Responsibilities Website Optimization: Optimize website content, metadata, and structure for better search engine rankings. Technical SEO: Conduct technical audits and implement changes to improve site speed, crawlability, and mobile-friendliness. Keyword Research: Conduct keyword research and analysis to guide content creation and optimization efforts. Link Building: Develop and implement strategies to build high-quality backlinks and improve website authority. Content Strategy: Collaborate with content creators to develop SEO-friendly content and align it with marketing goals. Performance Tracking: Monitor website traffic, rankings, and other SEO metrics using tools like Google Analytics. Algorithm Monitoring: Stay updated on search engine algorithm changes and adapt strategies accordingly. Reporting: Generate and present reports on SEO performance, highlighting key insights and recommendations to stakeholders.