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Execute e-commerce business strategies to achieve sales targets and growth plans; Manage annual online profit and loss (P&L), controlling revenue, costs, and profits; Oversee merchandise planning, pricing, listing, and inventory management to ensure alignment with brand positioning; Plan digital marketing campaigns (ads, SEO, platform promotions, etc.) to increase traffic and sales conversion; Monitor key metrics such as sales, traffic, and conversion rate; regularly report findings and propose improvement plans; Maintain cooperative relationships with platforms (e.g., Noon, Amazon) and secure resource exposure.
