Updated 02:26 PM,Feb 26,2024
Zeinvo Aurora, the ultra-hybrid sports car from Denmark's Zeinvo Automotiv, officially launched in the Middle East and North Africa region for the first time on February 21, 2024, by its authorized distributor, The Elite Cars.
The launch event, inspired by the breathtaking beauty of the northern lights, took place under the Dubai sky at Atlantis The Royal in Jumeirah. The latest version of the Zeinvo Aurora is available in two exclusive, limited-edition variants—Agil and Tur—each with only 50 units produced. Remarkably, nearly 50% of these upcoming models have already been reserved during pre-production.
Mr. Mahmoud Omaran, Sales and Operations Director at The Elite Cars, and Mr. Jens Zvierdroup, Chairman and Commercial CEO of Zeinvo, unveiled the long-awaited super sports car. The unveiling was accompanied by a synchronized light show that mirrored the mesmerizing patterns of the aurora borealis.
Zeinvo has globally established itself as a leader in the ultra-luxury automotive segment through its Aurora model—the lightest and most innovative design to date—starting at €2.59 million (approximately AED 11–12 million). The Aurora features the most powerful V12 engine ever installed in a road-legal vehicle. Paired with electric motors and equipped with a 6.6-liter twin-turbocharged engine, it delivers a total output of 1,850 horsepower in the Tur variant and 1,450 horsepower in the Agil variant.
Designed by lead designer Christian Brandt, the new Aurora variants represent a fusion of Danish artistry and craftsmanship, bringing two artistic masterpieces to the global luxury car market. Drawing inspiration from the design principle “form follows function,” these vehicles were built using Formula 1 racing technologies, prioritizing driving pleasure. They accelerate from 0 to 100 km/h in under 2.3 seconds and reach a top speed of 450 km/h. With both rear-wheel and all-wheel drive options, the car can travel up to 35 kilometers purely on electric power.
Both variants feature lightweight construction engineered to optimize airflow across the body, enhancing downforce and improving road stability. The Agil variant emphasizes aerodynamic efficiency with a lightweight cabin designed to reduce weight and boost performance, along with standard rear-wheel drive, resulting in a curb weight of just 1,300 kg—tailored for track dominance. The Tur variant offers a more classic aesthetic, delivering high luxury and an all-wheel-drive system enhanced by two additional electric motors on the front axle, each producing 200 horsepower, significantly improving speed and stability on roads.
L-R: Jens Zvierdroup, Chairman and Commercial CEO of Zeinvo; Tamer Abu Khalf, Co-Founder of The Elite Cars; Mahmoud Omaran, Sales and Operations Director at The Elite Cars.
Tamer Abu Khalf, Co-Founder of The Elite Cars, said: “We are deeply honored to officially unveil the limited-edition Zeinvo Aurora in the UAE as the authorized distributor across the region. This partnership between The Elite Cars and Zeinvo stems from a natural alignment—both companies share a profound passion for automotive excellence, a commitment to surpassing expectations, and a dedication to delivering the finest in luxury and performance. Given the UAE’s global standing as a hub for luxury, the Zeinvo Aurora represents the pinnacle of craftsmanship for both enthusiasts and connoisseurs, offering an unparalleled ownership experience.”
Jens Zvierdroup, Chairman and Commercial CEO of Zeinvo, said: “We are thrilled to introduce the Zeinvo Aurora to the UAE market alongside our partners at The Elite Cars. The best description of this new model is balance at its peak. We aimed to create a driver-focused car with uncompromising performance across every dimension, without sacrificing one aspect for another. The result is two complementary variants that deliver authentic driving pleasure and stunning performance in a seamless, unique way.”
The Zeinvo Aurora will be handcrafted at Zeinvo’s headquarters in Bræs, Denmark, with initial deliveries expected in 2026.
