Updated 01:11 AM,May 8,2024
Link & Co., a rising automotive company, has selected The Yate Cars, a leading luxury car agency in the United Arab Emirates under the Yate Holding Group, as its official distributor across all emirates of the country. This appointment took effect on April 27th during the Beijing Auto Show 2024 in Beijing, China.
Link & Co. is a joint venture between Geely and Volvo Groups, known for its modern designs and advanced technologies. In recent times, the brand has gained global recognition for launching a comprehensive range of premium mobility solutions, including saloon cars, SUVs with various powertrains—ranging from internal combustion engines to plug-in hybrids and fully electric vehicles—as well as high-performance models, all meeting strict European safety standards.
Following successful entries into the European Union markets five years ago and the Middle East last year, Link & Co. is now entering the United Arab Emirates market—the region’s largest and most vibrant automotive hub.
The brand’s growing popularity is reflected in its expanding network, and the company anticipates that this partnership with The Yate Cars will propel Link & Co. to new heights in the UAE.
Mahmoud Omaran, Sales and Operations Manager at The Yate Cars, said: “We at The Yate Cars remain committed to delivering exceptional service to our valued customers. Thanks to our consistent dedication to quality and customer satisfaction, we’ve established ourselves as a leader in the automotive sector. It’s no surprise, then, that with the addition of Link & Co., our customer base will now include a new generation of global elite clients.”
With over twenty advanced driver-assistance systems from Volvo integrated into Link & Co. vehicles, global five-star safety ratings are guaranteed. Vehicle quality is ensured through the standardized CMA and scalable SPA development platforms, backed by global suppliers such as Bosch and BorgWarner. Link & Co. car designs reflect contemporary lifestyles in major world cities, blending unique aesthetics with powerful performance—demonstrated clearly by their success in motorsports and preparations for the launch of plug-in hybrid and electric vehicles. Each Link & Co. model offers cutting-edge features, advanced safety technologies, and exceptional performance, perfectly tailored to meet the needs of discerning luxury consumers.
Tamer Abu Khalf, Partner at Yate Holding Group, stated: “Yate Holding Group has firmly established itself as a brand defined by flexibility and uniqueness in the region. Our approach goes beyond simply expanding product lines and forming strategic partnerships with renowned manufacturers and global automotive experts. With Link & Co., we look forward to strengthening our segments, reaching broader audiences, and driving further progress in the UAE’s automotive industry.”
Fred Shang, Deputy General Manager for International Markets at Link & Co., added: “This partnership with The Yate Cars marks a pivotal moment in our journey. Collaborating with one of the UAE’s most prominent agencies will pave the way for success by transforming the automotive customer experience across the region.”
