Updated 09:47 AM,Apr 18,2024
Innovation lies at the heart of AWR Mobility, led by CEO Sanaa Hammad under the Abdul Wahed Al-Rustamani Group. With over 20 years of experience in the automotive sector, Sanaa was well-prepared to drive digital transformation across the rental division when she joined the group in 2020. She consistently responded to evolving customer needs, moving beyond traditional car rentals and commercial leasing to introduce new mobility solutions that challenge conventional thinking and deliver innovative products tailored for the UAE market. As a result, AWR Mobility played a pivotal role in empowering Sanaa and her team to design, develop, and implement innovative offerings such as 'Subscribe Me,' ensuring consumer comfort, flexibility, and affordability.
It’s like Netflix for cars! Subscribe to get a vehicle whenever you need it, upgrade to a larger car during winter family visits, and cancel your subscription when heading out for a summer vacation. Owning a car comes with additional costs beyond just price, time, and convenience—making 'Subscribe Me' an ideal fit for short- and long-term car rental services across the region. "In the fast-paced lifestyle of the UAE, the absence of long-term commitments gives our customers flexibility and freedom to drive the vehicle they want," says Sanaa Hammad, CEO of AWR Mobility and AWR Commercial within the Abdul Wahed Al-Rustamani Group.
‘Subscribe Me’ isn’t limited to regular cars—it will gradually expand to include other vehicle segments suited to diverse lifestyles, such as SUVs and luxury vehicles, catering to a niche market that has seen significant growth over the past two years. Sanaa notes that ‘Subscribe Me’ will continue enhancing customer experiences through rewards and incentives, strengthening its comprehensive ecosystem. Moreover, AWR Mobility’s innovations in the UAE are just the beginning—the company plans to expand into regional and international markets through ‘Subscribe Me’ and other innovative car ownership models.
The entire automotive industry is undergoing a profound transformation, with renewed interest in hybrid and electric vehicles. Traditional and outdated approaches are bound to evolve or fall behind. Generation Z and Generation Alpha aren’t concerned about resale value, unlike their Millennial parents. This makes ‘Subscribe Me’ their preferred subscription choice for vehicles, enabling the service to triple its annual growth.
Visit the site: Subscribe Me: Car Subscription and Rental Services in Dubai and the UAE
