Updated 10:41 AM,Sep 19,2023
Since the brand's revival at the dawn of the millennium, MINI has continuously evolved and advanced. Through multiple phases of transformation and innovation, it has consistently preserved its core values and heritage. This ongoing development, combined with a regular ability to anticipate new trends, has helped build a strong global fan base for MINI. As the brand moves toward becoming fully electric, MINI is now unveiling two of its most prominent models.
The new vehicles enable local, emission-free mobility and allow MINI drivers to tailor their cars to diverse lifestyles and needs. The driving experience of electric MINIs reaches new heights, enhancing the brand’s signature spirit of fun and immersive user engagement. Clever space utilization in MINI maximizes flexibility and allows for high levels of interior customization. The circular OLED display and interactive MINI unit serve as both functional tools and central hubs for comfort and experience. Textured surfaces bring a revolutionary aesthetic to the cabin, focusing on essentials while introducing a new level of luxury and warmth. Today, the MINI family enters a new era of driving pleasure, user experience, and environmental responsibility—an era defined by comprehensive transformation reflected in a design language centered on "appealing simplicity".
The four available variants—Essential, Classic, Favored, and JCW—offer distinct levels of design and equipment, each giving the new MINI a unique character. Each version adds its own touch of distinction and specific features, making the new MINI feel truly individual and distinctive.
The all-electric MINI Countryman has undergone dimensional and exterior refinement, now offering greater passenger space and enhanced comfort and safety even off paved roads, thanks to its all-wheel-drive system—proving its readiness for adventure beyond city limits. The reinforced body structure provides additional head and legroom, positioning the vehicle as a spacious choice within the premium compact crossover segment. The robust and adventurous crossover boasts a more elegant appearance, highlighted by wider wheel arches and a modern, sleek design. The refined C-pillar styling varies by model and matches one of the car’s four roof colors. The new vertical Matrix rear lights form a bold frame around the rear of the vehicle. Beneath the model name, the body’s width gradually tapers, emphasized by a black strip encircling the car, underscoring the enhanced presence of the new MINI Countryman.
The electric motor in the MINI Countryman E delivers 204 horsepower and 250 Newton-meters of torque, accelerating from 0 to 100 km/h in 8.6 seconds. The all-wheel-drive MINI Countryman SE ALL4, powered by electric motors producing 313 horsepower, generates a total torque of 494 Newton-meters and accelerates from 0 to 100 km/h in just 5.6 seconds. The new MINI Countryman is also available with innovative high-efficiency gasoline engines: the front-wheel-drive MINI Countryman C, the all-wheel-drive MINI Countryman S ALL4, and the high-performance MINI Countryman JCW ALL4 with full-wheel drive.
In its fifth generation, the three-door MINI Cooper highlights the brand’s legacy through its distinctive design and embodies urban driving enjoyment. As a fully electric vehicle, the new MINI is offered in the Cooper E and Cooper SE variants, delivering increased power and extended range.
The electric motor in the MINI Cooper E produces 184 horsepower and 290 Newton-meters of torque, accelerating from 0 to 100 km/h in 7.3 seconds. The 218-horsepower electric motor in the MINI Cooper SE delivers up to 330 Newton-meters of peak torque and accelerates from 0 to 100 km/h in just 6.7 seconds.
New customization options for the MINI COOPER cabin create a joyful and uplifting atmosphere. Textured surfaces dominate the interior. A specially developed knitting process creates versatile, easy-to-maintain fabric blends in two-tone designs. All electric MINI Cooper models feature high-quality synthetic Vescin leather seats, while all fabrics, threads, seat coverings, and interior trim materials are made from recycled content. The central OLED display, serving as the interactive MINI unit, sets a new benchmark in visual clarity and enhances the prominence of the circular instrument cluster. Optionally, up to seven MINI Experience Modes can be activated, bringing the dashboard to life. Custom lighting effects expand the color range of the circular gauges across the dashboard, enriching the overall user interface experience within the cabin.
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