Updated 01:21 AM,Feb 17,2024
On Thursday, February 15, 2024, Hongqi, China’s premier luxury car brand, hosted a unique pre-launch event for its HS3 compact SUV at Boulevard City in Riyadh, marking the official debut of the Hongqi HS3 in the Middle East region. With a pre-sale starting price of 109,900 Saudi Riyals, the vehicle’s competitive pricing and exceptional quality are poised to strongly attract young consumers across the Middle East.
Boulevard City in Riyadh stands among the most prominent neighborhoods in Saudi Arabia, offering a vibrant mix of music, art, global cuisine, and cultural experiences that draw millions of international visitors each year. During the current Riyadh Season, the area buzzes with exceptional energy and lively activity.
During the pre-launch event, the Hongqi HS3 illuminated large-scale digital displays stretching along Boulevard City, capturing the attention of countless passersby who paused to admire it—making it the undisputed star of the district. As the dramatic countdown on the giant screen reached zero (3, 2, 1), the HS3 was unveiled from behind a curtain, revealing its youthful and elegant exterior design, which received widespread praise and admiration from all attendees.
The HS3 is a dynamic compact SUV crafted with precision by Hongqi. It features an elegant exterior, spacious and class-leading interior, powerful performance, advanced intelligent features, and comprehensive safety systems. Designed specifically to meet the daily driving needs of young adults and families across the Middle East, this vehicle delivers unmatched value.
As Hongqi’s latest masterpiece, the HS3 builds upon the brand’s family-oriented design language while emphasizing refined details, resulting in a modern, dynamic, and captivating aesthetic that aligns perfectly with the visual preferences of the younger generation in the region.
With impressive dimensions of 4,655 mm in length, 1,900 mm in width, and 1,668 mm in height, the HS3 not only exudes elegance and presence but also offers generous interior space. Its exceptionally long wheelbase of 2,770 mm surpasses that of competitors in the same segment, ensuring enhanced ride comfort and stability. The combination of its stylish youth-oriented design and expansive dimensions promises a more enjoyable and relaxed driving and riding experience.
The HS3’s powertrain is as compelling as its design. Equipped with a 2.0-liter turbocharged engine producing a peak output of 185 kilowatts and maximum torque of 380 Newton-meters, it enables effortless acceleration and spirited performance. Paired with an eight-speed automatic transmission from AISIN, the system ensures smooth driving dynamics while enhancing durability and reliability. This seamless integration delivers an exhilarating and engaging driving experience.
The HS3 goes beyond performance and aesthetics, excelling in smart technology. The AVM (Surround View Monitoring) system makes navigating complex road conditions remarkably easy. Automatic parking assist simplifies maneuvering into tight spots with just a simple gesture. Additionally, the SACC (Advanced Adaptive Cruise Control) system enhances driving convenience by automatically adjusting speed and following distance, even assisting with steering during long journeys—greatly reducing driver fatigue.
HS3 prioritizes comprehensive passenger protection. Its high-strength safety body structure improves crash resistance by up to 30% compared to standard vehicles, enabling superior impact absorption from all directions. Equipped with six standard airbags, pre-tensioning seat belts, and advanced restraint systems, the HS3 significantly reduces injury risk in unexpected situations, ensuring a safer journey for every occupant.
At the pre-launch event, Hongqi, China’s leading luxury automaker, made a striking appearance at “The Arabian Gala,” one of the Middle East’s most prestigious fashion events. Hosted annually by the renowned fashion magazine Vogue, the gala serves as the region’s foremost platform for showcasing top fashion icons and influential figures, fostering key conversations about style and culture. As the official automotive partner of the evening, Hongqi provided exclusive VIP reception services using its flagship models, the E-HS9 and H9.
Through high-profile appearances like The Arabian Gala, Hongqi strengthens its image as an elegant and luxurious brand, effectively resonating with the region’s young consumer demographic. This positions the HS3 as an irresistible choice for those seeking a modern, stylish SUV when it launches into the market.
Pre-orders for Hongqi’s new HS3 compact SUV have officially launched. This innovative vehicle, embodying the latest automotive philosophy and technology from Hongqi, is expected to deliver a driving experience that exceeds expectations across the Middle East. We look forward to seeing how this dynamic SUV elevates the entry-level luxury SUV segment in the region with a fresh sense of excitement and sophistication.
