Updated 08:32 PM,May 2,2023
Maserati has announced its participation in the upcoming 2023 Shanghai International Auto Show, where it will unveil its latest innovations in electric vehicles, aiming to make history as the first Italian luxury brand to produce fully electric cars.
China stands as the global leader in the launch of electric vehicles, distinguished by strong support for innovation, progressive thinking, and a deep-rooted interest in the luxury car market. For this reason, Maserati sees China as the ideal location to introduce the Maserati Grecale Folgore to the world for the first time.
Maserati will present its fully electric, versatile sports utility vehicle alongside the new model of the Maserati Gran Turismo— a high-performance coupe with stunning design that is being introduced to the Asian market for the first time ever, available in both internal combustion engine and electric versions under the name Maserati Gran Turismo Folgore.
China plays a central role in shaping the electric transformation of the automotive industry. Maserati chose the name Folgore for its electric vehicle lineup, reflecting its passion for innovation, luxury, attractive yet functional design, and a vision that seamlessly blends the past and present in Maserati’s distinctive style. The 2023 Shanghai International Auto Show serves as the perfect platform to connect the Asian market with a leading brand, highlighting the concept of Italian luxury performance and elevating it toward new horizons in the era of rapid advancement.
The electric transition is a core component of Maserati’s future strategy. The brand reaffirms its commitment to offering electric versions of all its models by 2025, with fully electric vehicles across its entire range by 2030. This ambitious plan reflects the boldness long associated with the trident emblem and aims to move forward confidently into a bright future rooted in Maserati’s unique Italian identity, its ability to attract attention through exceptional innovations, exclusive products, and premium quality—especially as the future of the automotive sector hinges on such leadership.
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