Lamborghini begins global rollout of the Urus S

Lamborghini has begun delivering its new Lamborghini Urus S to global markets, replacing the standard Urus and serving as the sibling model to the new Urus Performante. The Urus S stands out as powerful, advanced, and agile across all road conditions and environments, making it the perfect modern super SUV for those seeking a dynamic lifestyle.

The Urus S shines through refined and innovative design enhancements that amplify its unique blend of sporty character and sophisticated elegance, ensuring immediate recognition in any setting. It offers a significantly broader range of color options and finish choices compared to the base Urus, including various trim levels, design packages, and interior and exterior details, providing extensive customization possibilities—from subtle elegance to full-performance styling.

The new front bumper features sleek lines and a stainless steel underguard with a matte black finish, complemented by glossy black accents on the grille, bumpers, and lower side panels. Five additional design package variants are available, featuring combinations of body colors, gloss black elements, carbon fiber components with both glossy and matte finishes, allowing owners to select their preferred visual style.

"This is a bold expression of the Lamborghini Urus identity," said Mireia Burkert, Design Director at Automobili Lamborghini. "By elevating the appearance of the Urus S—inspired by the most dynamic dimensions within the SUV segment—we reinforce its modern, elegant yet athletic character, offering our customers exceptional personalization opportunities. Clients can now choose from over 60 exterior colors and newly introduced interior leather tones designed to highlight the Urus S’s intricate lines, reaffirming Lamborghini’s leadership in defining trends in color and material innovation."

The interior color and finish options have been completely refreshed. Two new Bicolore Sportivo and Bicolore Sophisticated trims feature updated Performante elements with a new exclusive stitching pattern. The Bicolore Sportivo variant takes on a more performance-oriented look, enhanced with new dynamic lighting effects.

The Sophisticated two-tone leather upholstery combines black leather with contrasting color options, including updated shades of Blu Leandro blue and Verde Aura green, along with new variations in brown, cream, and beige tones.

The new Urus S empowers customers to fully personalize their vehicle to match their individual style. The new combination of colors and finishes highlights the exceptional performance capabilities of the Urus S while conveying a timeless sense of luxury and refinement.

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