Updated 11:20 AM,Feb 19,2024
Kia Middle East and Africa has officially launched the completely new Kia K3, during a special event held in Jeddah. Following its recent debut at the Riyadh Auto Show 2023, this innovative sedan is designed to meet the evolving needs of customers across emerging markets in the Middle East and Africa region.
The launch event, crafted with cinematic immersion, captivated visitors at Al-Jamal Art District, a uniquely unconventional venue that perfectly highlighted the brand’s slogan: “Movement That Inspires.” Attendees, including local and regional media outlets and fleet companies, had the opportunity to test-drive the new Kia K3 by navigating key landmarks across Jeddah.
Kia aims with the K3 launch to fulfill customer demand in the C-segment sedan market and serve fleet operators seeking comprehensive, functional vehicles that deliver advanced technology, refined design, and superior safety. Inside, the car features state-of-the-art connectivity and maximum passenger comfort, including a high-resolution central touch screen, dual-zone climate control, and rear air vents—among many other enhancements. Externally, the vehicle makes a bold statement with futuristic lines and distinctive styling, while preserving the iconic tiger grille.
The K3 also comes equipped with advanced safety features, offering robust front and rear protection, underscoring Kia’s unwavering commitment to safety standards across all its models and enhancing driver awareness.
Ahmed Sdoudi, Vice President of Marketing and Product at Kia Middle East and Africa, said: “It’s a great time for us in Saudi Arabia as we host our second regional launch event in the country, this time in Jeddah with the unveiling of the new Kia K3. This model sets a new benchmark in design, technology, and interior space, establishing a new standard for the latest sedans in its segment. The completely redesigned Kia K3 features sporty exterior styling, retains the traditional tiger grille with a futuristic twist, and blends advanced connectivity seamlessly with ultimate passenger comfort. Designed to be the ultimate driving experience choice in emerging markets, it stands as a modern, contemporary sedan.”
He added: “After showcasing the new Kia K3 for the first time at the Riyadh Auto Show, we are pleased to host the official regional launch event at Al-Jamal Art District in the heart of Jeddah, reaffirming our appreciation for the importance of the sedan segment among our customers in Saudi Arabia.”
Hong Seok Chwa, Senior Designer and Head of Kia Next Design Europe, said: “I’m honored to witness the launch of the K3 in the Middle East, reflecting Kia’s steadfast commitment to innovative design and enhanced driving experiences. The Kia K3 marks a significant evolution in the sedan segment, blending bold, forward-looking design elements in harmony with Kia’s design philosophy of ‘Contrast Harmony.’ The striking exterior complements the meticulously crafted interior, featuring a high-resolution central touch screen and dual-zone touch climate control—setting a new benchmark for comfort and connectivity.”
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