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Jeep® Brand Unveils Global Strategy for Electric SUV Leadership

Updated 04:11 PM,Sep 14,2022

 

Jeep® has unveiled a comprehensive plan for a new generation of fully electric SUVs, as part of its sustainable transformation strategy, aiming to become the world’s leading brand in fully electric SUVs.

The plan includes launching four fully electric SUVs in North American and European markets by the end of 2025. As part of an ongoing product development strategy, 50% of Jeep’s sales in the United States are expected to be fully electric by 2030, with all European sales also transitioning to fully electric vehicles by the same year. This initiative supports Stellantis’ long-term strategic goal of achieving net-zero emissions under its "DARE FORWARD 2030" roadmap.

Jeep has revealed the first images of two completely new fully electric SUVs: the all-new Jeep Recon and the all-new Wagoneer S. These models will be launched in North America and other global markets, with the all-new electric Jeep Avenger set to debut in Europe early next year.

Building on the success of the Wrangler 4xe—the best-selling plug-in hybrid in the U.S.—and the recently introduced Grand Cherokee 4xe, Jeep is expanding its electric vehicle lineup to strengthen its brand identity, enhance capabilities, and broaden its presence across North American markets.

This electrification strategy also expands production of the Wagoneer line. The brand will introduce entirely new electric Wagoneer models in the mid-size luxury SUV segment, while in the large SUV category, Wagoneer variants will feature powertrains designed to deliver up to 500 miles of combined range.

By 2030, Jeep will offer a complete lineup of new battery-electric vehicles (BEVs), establishing a leadership position in the SUV market in terms of model variety, market share, and sales volume. As a result, approximately 50% of Jeep’s U.S. sales will come from fully electric vehicles.

The Jeep Recon is among the first completely new fully electric SUVs to launch in the North American market.

Designed for adventure seekers who value exploration, this new model delivers the signature Jeep experience—off-road capability, rugged design, and iconic styling—all within a near-silent electric driving environment.


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