Updated 06:56 PM,Feb 14,2023
Following its significant success in the Saudi market, the Al-Tijaria Group is moving to officially strengthen the presence and expansion of the luxury car brand Hongqi in the UAE automotive market, leveraging its position as the exclusive distributor of the brand in the country. To celebrate this partnership and expansion, Al-Tijaria hosted a special event at the St. Regis Saadiyat Island Resort in Abu Dhabi on February 7, 2023.
The opening ceremony, attended by prominent figures and business leaders, was led by Eng. Mohammed Salahuddin Abduljawad, President and CEO of Al-Tijaria, Fathi Allam, General Manager of Hongqi – Al-Tijaria, and Zhang Cheng, Regional Director of Hongqi in the Middle East. They highlighted the unique Hongqi brand, known for its rich heritage and outstanding track record, including the全新 H9 sedan, and expressed their anticipation for introducing it to the UAE market.
The event marked the official unveiling of the Hongqi H9, a luxurious four-door sedan in the UAE market, after its global debut in Riyadh, Saudi Arabia, in December 2022. Guests had the opportunity to view the new model firsthand, which features a modern, sleek exterior design. The vehicle also comes equipped with a new 2.0-liter turbocharged four-cylinder engine and advanced safety features, offering a comprehensive luxury driving experience.
Mohammed Salahuddin Abduljawad, President and CEO of Al-Tijaria, said: "We are thrilled to launch Hongqi and expand its footprint in the United Arab Emirates. The brand’s success and exceptional performance in Saudi Arabia and other markets have strongly motivated us to execute our expansion plans and open exclusive Hongqi showrooms across various emirates. We look forward to seeing how the market evolves as this brand grows."
Commenting on the anticipated brand launch under the Al-Tijaria Group umbrella, Zhang Cheng, Regional Director of Hongqi in the Middle East, said: "All Hongqi vehicles reflect high quality and advanced features, built using manufacturing standards comparable to leading national brands, delivering models that embody luxury and comfort above all. They also integrate cutting-edge driving control and safety technologies. Hongqi represents prestige, reputation, and prominence—not only does it carry a long-standing heritage and history, but it also proudly holds a distinguished position in today’s era."
He added: "We are proud that Hongqi reflects the national image through modern concepts and technology, and now is the time to share this pride with the world. Hongqi stands out uniquely in various ways. We will see more of its products entering the UAE market, as the brand places top priority on customers and commits to delivering superior products and services without compromise. We believe that with Hongqi’s high quality and aesthetic excellence, these vehicles will not only meet but exceed the expectations of customers interested in this brand."
Exceeding Expectations
For over 65 years, Hongqi has taken pride in its craftsmanship and expertise in developing its models, consistently enhancing high aesthetics and modern technology to new levels. Hongqi vehicles come equipped with components and systems from leading international partners such as Bose, Bosch, and Michelin, and are renowned for their streamlined designs crafted by some of the world’s most celebrated designers.
Fathi Allam, General Manager of Hongqi – Al-Tijaria, commented on Hongqi’s launch in the UAE: "The growth, evolution, and success of Hongqi as a brand have been remarkable, reinforcing our confidence that launching this brand will bring substantial value to our operations and strategic plans in this region. We are confident that Hongqi will achieve the same success we’ve seen in Saudi Arabia and will thrive and expand across the UAE. We are committed to making every effort and seizing available opportunities to deliver a customer experience that reflects Hongqi’s values and high standards."
Hongqi has launched in the UAE through an exclusive partnership with Al-Tijaria Group, announced in December 2022. The first showroom of the brand’s exclusive distributor opened in Abu Dhabi, as part of broader expansion plans to establish additional locations across the country in the near future. The new showroom offers all Hongqi vehicles for sale, including the new H9 model, along with after-sales benefits and services that distinguish them from those currently offered by other brands in the country. These include a 7-year unlimited-kilometer manufacturer warranty, 7 years of roadside assistance, and 7 free scheduled maintenance services (or 3 years, whichever comes first).
