Updated 03:49 AM,Feb 27,2024
In the evening of Thursday, February 15, Hongqi, China's first luxury car brand, launched pre-reservations for its latest model, the Hongqi HS3, in Boulevard City through 82 giant screens. This event quickly became the most talked-about moment in the automotive world, attracting widespread attention and securing numerous reservations from users across the Middle East. The luxurious vehicle, featuring a modern and distinctive design, starts at 109,000 Saudi Riyals. With superior interior space and performance surpassing other vehicles in its class, the Hongqi HS3 has gained strong competitive advantage in the SUV segment, making it the most anticipated car in Arab markets today.
Hongqi HS3 will be fully launched across the Middle East on Wednesday, February 28. Its official market debut is expected to trigger a significant surge in sales!
Luxury features form the core strength of Hongqi vehicles
The modern design language, spacious cabin, powerful performance, and advanced technology of the Hongqi HS3 set it apart from other vehicles in its category.
From a design perspective, the HS3 embodies the signature styling of Hongqi’s vehicle family, with bold and dynamic refinements. It features flowing lines and a sleek side profile. The front and rear visual treatments create an unprecedented sense of speed and power. Inside, the sporty multi-colored seats add vibrancy to the cabin, while the ambient lighting system with 253 colors brings a youthful touch.
In terms of dimensions, the Hongqi HS3 measures 4,655 mm in length, 1,900 mm in width, and 1,668 mm in height, with a wheelbase of 2,770 mm—offering ample interior space ideal for taller drivers. The panoramic sunroof, measuring 1,090 mm × 715 mm, enhances both natural lighting and ventilation, delivering an exceptional experience for both driver and passengers.
Under the hood, the HS3 is powered by a 2.0-liter turbo engine paired with an 8-speed automatic transmission from Japanese manufacturer Aisin. It delivers a maximum output of 185 kW and peak torque of 380 Nm. Acceleration from 0 to 100 km/h takes just 6.9 seconds, and fuel injection pressure reaches up to 350 bar—delivering higher power with lower fuel consumption.
The HS3 also boasts cutting-edge technologies such as automated parking, a 360-degree panoramic camera, advanced adaptive cruise control (SACC), active air intake systems, and more. Notably, it features dual wireless charging with power outputs of 40 W + 15 W—sure to appeal to tech-savvy younger users.
As China’s premier luxury car brand, Hongqi has achieved an industrial milestone, increasing its sales by 65 times within just five years. The brand has earned global recognition for its premium image. Since 2020, Hongqi has focused on the Middle East market, launching several best-selling models including the HS5, HS7, H9, and Ousado to meet diverse regional demands.
With the pre-reservation launch of the HS3 in Boulevard City, Hongqi made a striking appearance at the Middle East edition of the Met Gala – Ball of Arabia, hosted by Vogue magazine. As China’s leading luxury automaker, Hongqi was showcased during one of the region’s most prestigious fashion events.
At the same time, Hongqi served as the exclusive official car partner for the event, offering VIP guest reception services that delighted many fashion enthusiasts across the Arab world. Hongqi’s impressive presence not only captured the attention of style lovers in the region but also reinforced the brand’s luxury identity and significantly boosted anticipation for the new HS3 model.
With the official launch of the Hongqi HS3, pricing and trim levels will be revealed. As the most anticipated luxury SUV in the Middle East, we believe this release will deliver a driving experience that exceeds expectations across the region! Stay tuned for February 28!
