Updated 02:50 AM,May 26,2023
Rimac Automobili, the Croatian supercar brand specializing in high-performance electric vehicles, has appointed Habtoor Motors as its official dealer in the United Arab Emirates. Habtoor Motors is one of the leading automotive dealers in the UAE, with a diverse portfolio of global luxury and premium car brands. Now, it will take full responsibility for selling Rimac Automobili vehicles and delivering after-sales services across the country.
Rimac stands at the forefront of innovation in electric vehicle technology, renowned for its cutting-edge high-performance electric supercars. Driven by a passion for advancement, the company is redefining the possibilities in electric mobility. The groundbreaking Nevera model from Rimac combines elegant design, advanced engineering, and immense power to deliver a completely new and exceptional driving experience. Beyond supercars, Rimac also provides advanced electric vehicle technologies and transformation platforms for other automakers, shaping the future of sustainable transportation. Their commitment to excellence, performance, and sustainability continues to inspire the automotive industry.
Residents of the UAE can now order the latest Nevera model from Rimac, a fully electric sports car meticulously designed, engineered, and built in Croatia. The Nevera has earned numerous accolades, including 'Supercar of the Year' by GQ magazine, 'Best Electric Performance Car' at the 2022 TopGear.com Electric Awards, and 'Best Supercar' at the prestigious Robb Report Best of the Best 2022 Awards. It has emerged as one of the most iconic new electric hypercars, a highly advanced full-electric grand tourer that sets new benchmarks in performance and innovation. With an unprecedented output of 1,914 horsepower generated by four exclusive electric motors developed by Rimac, the Nevera accelerates from 0 to 100 km/h in just 1.81 seconds and reaches 300 km/h in only 9.22 seconds.
As the exclusive partner for Rimac in the UAE, Habtoor Motors will offer tailored services to potential customers of this luxury brand. Using the latest digital configuration tools, Rimac representatives will assist clients in crafting their dream vehicles. After purchase, customers can rely on Habtoor Motors’ world-class after-sales service, supported by state-of-the-art facilities dedicated exclusively to post-purchase care. Habtoor Motors plans to open the first Rimac showroom in the UAE in Q1 2024, located in Dubai City.
Sultan Habtoor, Chairman of Habtoor Motors, commented: "The UAE has long been recognized as a hub for supercar and hypercar enthusiasts, and Rimac’s arrival strengthens this reputation even further. Rimac’s pioneering high-performance electric vehicle technology has set global records and will undoubtedly meet the demands of even the most passionate speed seekers. With years of experience in the luxury automotive market, we are thrilled to partner with Rimac and look forward to delivering an unparalleled experience with fully electric hypercars across the UAE."
Matko Rimac, CEO of Bugatti Rimac, added: "We found in Habtoor Motors the ideal partner to launch the highly advanced Nevera in the UAE market. Given the region’s forward-thinking environment, the UAE is the perfect destination for our revolutionary supercar. The Nevera transcends traditional boundaries, redefining the driving experience and setting a benchmark in performance within the hypercar segment. Through our collaboration with Habtoor Motors, we will showcase the extraordinary capabilities of the Nevera to local customers and enthusiasts, offering an unmatched experience in the world of hypercars."
Joseph Tiyar, General Manager of Luxury Vehicles at Habtoor Motors, said: "We are proud to partner with Rimac Automobili and become the official UAE dealer for the brand. Building on our strong reputation for delivering premium vehicles like Bugatti, we are excited to bring Rimac’s exceptional models to the local market. With our commitment to excellence, we will elevate customer service and personalized experiences when launching the Rimac showroom in early 2024. Together, we are paving the way for the future of mobility in the UAE and delivering a truly unmatched driving experience."
Hendrik Malinoski, Executive Director at Bugatti Rimac, stated: "Expanding our international network of distinguished dealers is a crucial part of the Nevera’s journey. Our owners will form lasting relationships with the Nevera, and with partners like Habtoor Motors (Rimac UAE), we ensure that the ownership experience matches the exhilarating driving pleasure offered by this exceptional vehicle. We are delighted to collaborate with Habtoor Motors in bringing this experience to future Rimac owners across the UAE."
