Updated 06:20 AM,May 15,2024
The Gulf Automotive Center, the exclusive authorized distributor and dealer for BMW Group in Dubai, Sharjah, and Northern Emirates, officially unveiled its newly renovated showroom located on Sheikh Zayed Road, which has undergone a comprehensive and extensive renovation.
The revamped showroom now spans 95,000 square feet, making it one of the largest and most advanced automotive showrooms in the region. It showcases a wide range of vehicles, including the latest BMW models, a curated selection of classic cars, as well as BMW, MINI, and BMW Motorrad models, along with certified pre-owned vehicles.
The grand opening ceremony was attended by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority and Dubai Airports, alongside a select group of clients and media representatives. This milestone marks a significant advancement in the journey of the Gulf Automotive Center and represents a transformative leap in the automotive sector.
The newly renovated showroom is thoughtfully designed to meet evolving customer needs. It embraces the innovative Retail.Next concept by integrating a modern showroom, service center, spare parts department, and a body repair workshop under one roof, delivering customers a seamless and luxurious experience.
Retail.Next: Immersive Lifestyle Experience
The Retail.Next concept reflects BMW’s new brand identity centered on delivering the highest levels of comfort and hospitality. The Gulf Automotive Center goes beyond meeting traditional automotive customer demands—it offers an immersive lifestyle experience within the new showroom. Visitors can relax in various lounge areas, explore a retail zone featuring premium accessories and luxury products, or enjoy a meal at Healthy Farm Eatery café.
Dr. Hamid Hakbarwar, CEO of the Gulf Automotive Center – BMW Brands, commented: “Through this renovation of our showroom on Sheikh Zayed Road, we aimed not just to create space for displaying vehicles, but to establish a destination where luxury and modern lifestyle converge—aligning with our long-term vision and reinforcing BMW’s position as a leading brand in the automotive industry. This expansion underscores our commitment to delivering exceptional experiences and world-class service to our valued customers.”
On his part, Karim Christian Haririan, Managing Director of BMW Middle East, stated: “Our goal with this showroom renovation was not only to display our vehicles but to deliver a truly exceptional customer experience that embodies the innovation and luxury synonymous with our brand. Through the Retail.Next concept, we’ve seamlessly integrated smooth customer journeys across both the showroom and service center, while ensuring the highest levels of comfort and hospitality—driven by our unwavering commitment to excellence and customer satisfaction.”
Exclusive Models Celebrate a Key Milestone in Company History
The new showroom features an extensive collection of BMW models and exclusive brand editions. Visitors can enjoy a carefully selected range of vehicles that highlight BMW’s rich heritage, design ingenuity, and technological advancements, complemented by a unique lineup of classic automobiles.
The opening of the Gulf Automotive Center’s new showroom on Sheikh Zayed Road meets the high standards set by the luxury automotive sector in the region. It serves not only as a destination for viewing preferred vehicles but also as an inspiring space that invites relaxation and enjoyment of a refined lifestyle.
