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The all-new Ford Taurus has arrived in the United Arab Emirates, blending seamless connectivity, high performance, and a fresh, elegant modern design., offering a refined driving experience with advanced technology and striking aesthetics.
The Ford Taurus enjoys strong popularity across the region, maintaining its position as Ford's top-selling vehicle in the Middle East for the past five years. It has achieved annual growth rates of up to 125% in Kuwait, 70% in Saudi Arabia, and an impressive 526% in the UAE. This remarkable growth reflects Ford’s commitment to delivering exactly what customers seek—comfort, elegance, fuel efficiency, and powerful performance—in a full-size sedan.
Despite not being classified as a luxury vehicle, the Taurus stands out with exceptional precision and distinctive features. It features 19-inch polished alloy wheels with a spoke design, a new sleek and flat hood, and a flexible door handle, enhancing its overall sophistication and modern appeal.
High-quality materials throughout the cabin enhance comfort and deliver an unmatched sense of premium quality. The seats are upholstered in rich, plant-based leather and offer ten-way power adjustment, while passenger seats feature six-way electric adjustment. Seven interior color options are available, including a unique light shade specially designed for the Middle East, ensuring the highest standards of refinement that Taurus owners have come to expect. Include a diverse range of interior color schemes and a distinctive light hue tailored for the Middle East region, reinforcing the brand’s enduring commitment to excellence.
Advanced sound-deadening materials, cutting-edge engineering, and precise cooling systems ensure an exceptionally quiet cabin for all passengers, whether seated in the front or rear. The smooth, comfortable ride is further enhanced by the expansive dual panoramic sunroof. Additionally, the deep 520-liter trunk adds significant practicality to this newly designed flagship Ford sedan.
At the heart of the connected Taurus experience is a large 13.2-inch touch-sensitive central display, the best in its class, complemented by an 8-inch digital instrument cluster featuring Ford’s intuitive SYNC4® technology. This system delivers seamless connectivity, audio, entertainment, and information features. Wireless charging offers a cable-free experience when your smartphone battery runs low, while strategically placed six speakers deliver rich, immersive sound.
The Taurus comes equipped with Ford’s Blind Spot Information System (BLIS), Collision Avoidance Assist, Adaptive Cruise Control, and Lane Departure Warning. The front-facing camera and fixed rearview camera provide excellent visibility, supported by rear parking sensors for added convenience during parking maneuvers.
Six airbags are included with pre-tensioning seatbelt capabilities, while the Post-Collision Alert SOS system helps draw attention to a disabled vehicle after an accident through flashing lights and repeated horn blasts. A standard tire pressure monitoring system with individual tire tracking adds an extra layer of safety.
The all-new Ford Taurus is powered by a 2.0-liter EcoBoost engine paired with an eight-speed automatic transmission, delivering 232 horsepower and 388 Nm of torque. The vehicle is available with front-wheel drive and three driving modes: Normal, Sport, and Eco. The flagship Ford sedan offers an impressive fuel efficiency of up to 15.3 km per liter.The all-new Ford Taurus is powered by a 2.0-liter EcoBoost engine paired with an eight-speed automatic transmission, delivering 232 horsepower and 388 Nm of torque. The vehicle is available with front-wheel drive and three driving modes: Normal, Sport, and Eco. The flagship Ford sedan offers an impressive fuel efficiency of up to 15.3 km per liter.










